LinkedIn is the largest professional network in the world! With 774+ million members in more than 200 countries and territories worldwide, there’s never been such a place to present yourself professionally.
For those who are seriously looking to kick start their career: LinkedIn is a must. There’s no question about it!
But, there is little point in using the site if your profile isn’t up to scratch. Similarly to your CV, there is little point in sending it on to recruiters or organisations, if it isn’t up to date!
There is so much to be said for using LinkedIn and also having a good online presence… so long as you set your profile up correctly and learn to nurture and maintain it. Creating a profile isn’t just adding your name and waiting for the jobs to come to you. There are plenty of ways you can improve your profile to make sure that you are giving yourself a head start in the job hunt.
Here are EDIT Recruitment’s 5 top tips that will help get those all-important job offers your way:
Fill in the blanks – completing your profile:
Many people leave elements of their profile set up blank.
As the first impression to future employers, it is crucial that your profile is complete on LinkedIn. Our first ‘Top Tip’ is to make sure your entire profile is filled in so that there are no blank spaces that show your profile to be incomplete, and awkward.
It’s super easy to add in your industry, location, education, current position and key skills (the more, the better, we say!). To make this not so much of a daunting, long-winded task, why not spend 15 minutes a day adding these bits of information? It will keep your mind refreshed and you’re more likely to focus on your key skills and talents, whilst they’re fresh and clear in your mind.
The photo you pick is also very (very!) important. You will want to make sure the image you have selected represents your industry, that it is not misleading and is, most importantly, professional.
It can be a good idea to change your photo every couple of years to keep it updated – whether that’s age or industry-related!
Customise your URL:
A quick way you can instantly look more professional on your LinkedIn profile is by choosing your own URL.
When you first start on the platform, it gives everyone a default URL that has a long string of numbers and letters at the end. This is both messy and forgettable! Instead, have a go at customising the URL to include your own name to instantly look more professional.
You can then easily add this to your CV or cover letter and instantly be found. No faff and fuss free! A win, win for everyone.
Upload written recommendations:
LinkedIn is not the place to be shy about your achievements! As specialist Tech and IT recruiters, we’re no stranger to feeling that familiar feeling of unease when writing or speaking about ourselves; it’s completely normal, not to mention, completely human.
In fact, LinkedIn is the perfect place to boast those well-deserved recommendations, testimonials and kind words from past employers or colleagues.
Use your profile to show off the best recommendations you have. You can ask colleagues and former bosses (so long as you left on good terms) to add a glowing testimonial to your profile. This adds authenticity and a personal, much more familiar touch to your profile, as well as making sure you stand out from the crowd!
Remember, this doesn’t just have to be from an employer, think any voluntary or placement work you have completed previously.
Build your Network:
Did you know every LinkedIn member is allowed to join a maximum of 50 groups?
Not everyone takes advantage of this. Dedicate some time to look through the groups available to you to find the ones related to your industry and join as many as you can.
It’s good to remember that once you’re a part of the group, you have to be an active member. But don’t fear: being an active member can be as simple as liking a few posts in the group which can be easily done on a morning scroll!
Building your network can also include following inspirational people and connecting/ messaging like-minded people who are also influenced by these. Connecting and engaging with people who have similar interests, are in a certain area or field of work.
HubSpot has recently carried out a survey that has found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter, making every connection you have matter. Be it job hunting, advice or looking to generate freelance work – LinkedIn is a huge asset to your career and development.
Make your profile SEO ready!
SEO stands for Search Engine Optimisation. If you’re in the tech or marketing world, you have probably, more than likely come across this term. If you’re looking to be noticed on LinkedIn then this is an essential step to making your profile stand out from the crowd.
Implementing SEO on your profile is a quick and effective way of making sure that when people are searching Google for related content, your profile comes up! You can do this by adding the right keywords (such as PHP Developer, Leeds) to your profile. Have a research of keywords and skills that you can use on your profile to make you stand out to recruiters, organisations and headhunters.
After all, there is also a *huge* figure of 55+ million companies registered on LinkedIn, so you have every chance of upping your chances of getting noticed.
Undoubtedly, this is just the tip of the iceberg!
There are so many other ways and little tricks that you can use to enhance your profile. Have you found that something has really worked a treat for you? Are you savvy with writing articles and posting on a regular basis? Let us know in the comments section below.
Don’t forget, our dedicated team are always available to offer advice on taking that next step in your career. Whilst you’re here, why not take a browse through our most recent vacancies if you’re looking for that next exciting prospect in your career?